Friday 21 August 2015

A Beginner's Guide To Starting And Marketing An App


Many people in the world would think, ‘I Have An App Idea’, but not know how to proceed further and make their presence in the app stores. They will have number of questions hovering in their mind regarding the app development, market research, recognition by people, real demand and traction. Today there are hundreds of apps from various categories like utility, social networking, lifestyle and entertainment. This piece of information is for those who are novice and want further insight on their application ideas.


1.    I have number of application ideas, which one will have demand?

Most of the successful entrepreneurs have created a successful business through several ideas. So never limit yourself over one idea. Applications are like launching one single hit song. You never know which song will make your way in the industry. Thus, give certain months for your app, after the launch and if you do not find a real demand, move on to the next idea. 

2.    How do I know whether my app is in demand by the customers?

Enter the market with a prototype of your app. Never wait to generate a complete application with all the features. It is best to build an app with core proposition and see if the customers are interested in purchasing your application. Once they do, you will understand a lot about your application as you will receive important feedback from the paying customers. Additionally that is what will build your reputation in the app development industry. 

3.    Should my app be native or mobile website?

There are thousands of applications on Android and iOS app stores, and with your app, you will be competing with the best of the apps. Your application should be undoubtedly unique to attract people to use your app. Mobile websites do not offer any relevant experience or add any value to customers. Applications that are for mobiles are similar to what websites are to desktop. Do not mix the two. Thus, ensure that your mobile apps work on mobiles online.

4.    What can be the monetary strategy of my application?

There are number of chances that your application could be the most used apps by the people or chances that it will not stand in the market. Thus, have a clear monetization strategy while you launch your application. You can either launch a prototype for free and have a premium full-featured application for some dollars.

5.    My app has been developed. What next?

No products get sold on their own. You need to market your app. Uploading your app on the app store is not enough to obtain visibility. You need to get it showcased through word-of-mouth and take them onto the retailer’s shelves. 

6.    What is the cost of app development?

Cost of app development depends on many factors like overall features and complexity. For latest updates visit Appster

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